Case study

How Cascade Roofing tripled their monthly leads in 30 days.

How a family-owned roofing company 3× their monthly leads with a strategy-first redesign.

CASCADE

+240%

Qualified leads

3.4×

Estimate requests

0.8s

Load time

$28K

New revenue / mo

The Challenge

Cascade had a strong reputation offline but their old site felt dated, slow and untrustworthy. Ad spend was wasted on a landing page that didn't convert.

The Solution

We rebuilt the site around a single job: get more estimate requests. Sharpened messaging, added trust anchors (reviews, certifications, before/afters) and rebuilt the estimate flow.

The Process

Discovery workshop
Messaging & positioning
Design system
Development
Launch & handoff

"The new site paid for itself in the first month."
Marcus Bell
Owner, Cascade Roofing

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